Understanding Authority and Social Proof In The Workforce

The principle of reciprocity can be a powerful tool for persuasion.

It suggests that if you do someone a favor before asking for something, they will be more likely to comply even if they don’t like you or your request. The rule encourages people to respond to good deeds without using tricks or deception. However, the reciprocity rule can also be exploited through the commitment to receive.

We are more likely to follow through when we are responsible for fulfilling a contract. But this obligation can also limit our ability to choose whom we owe favors, giving others power over us.

The general rule is that we should respond if someone treats us well. Thus, it is beneficial for any group to encourage its members to cooperate to achieve common goals.

When determining if someone is an authority on a subject, it is vital to consider their credentials and relevance.

Assuming someone is an expert can lead to problems. While some people may appear as experts because of their expensive clothing, jewelry, or cars, or the way they talk, we should not be swayed by appearances alone.

Instead, we should focus on the evidence of their expertise.

The principle of social proof suggests that an idea is more…