Is Your Company’s Purpose Just Talk?

Every organization has a purpose. However, only some ensure that their purpose appears at every level.

The team’s purpose serves the same function as the organizational one.

To do it right, you need to make decisions and take action based on your metrics. Ask every team in your organization to articulate their essential intent. Clarify your purpose so you can see it three decades later, and tighten your roadmap for the next half-year.

Purpose enables freedom and autonomy by ensuring coherent action.

Recognize that sound strategy depends on our ability to perceive what’s happening.

What is our current strategy? How does our purpose inform our approach? What critical factors will mean the difference between success and failure? What trade-offs are we willing to make? How do we develop, refine, and refresh our strategy? How do we communicate with our system? How do we use methods to filter and steer day-to-day? How does our approach inform our planning process?

Accept that your strategy is only as good as your ability to learn and adjust course in areas of rapid change.

If “our money” were our money, who knows how well we could deploy it to serve our collective purpose?